Blog & notes
Thinking out loud, with room to breathe.
What I share on LinkedIn and Instagram in fragments lives here in full: personal notes on ethical marketing, inclusive storytelling, leadership, international SEO and whatever is currently keeping me curious.
What a privilege to be part of it
A day with volunteers, activists, staff and supporters from across the Amnesty community in Amsterdam. On the power of showing up, the sense of community and why I do not take it for granted.
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Intersectional feminism
Networking is not a test of courage
Should women simply join a group of men? Why this networking advice turns structural inequality into an individual problem, and what fairer access to power really requires.
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Community building
Back where it all started
After more than eight years abroad, I returned to Hannover to support the Future Female Festival. On an all women team, intergenerational connection, gifts that keep giving and what happens when women lift women forward together.
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Accountability
When the Mic Drops: Exposing Toxic Leadership in Global Events
Global events often celebrate diversity on stage while failing marginalized speakers behind the scenes. This is how to recognize performative allyship, demand accountability, build safer events, and protect yourself.
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Announcement
I'm a HerFuture Ambassador
Since September 2026 I am officially a HerFuture Ambassador. HerFuture is the largest and fastest growing female STEM talent community in the Netherlands, with 55,000+ women, an app, real events and partnerships with the companies and universities shaping tomorrow. Here is why I said yes, and what I will actually do in the role.
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Leadership
The rules I refuse: how I lead
Most marketing advice rewards obedience. These are the rules I refuse, and the leadership principles I put in their place: humans over algorithms, trust over reach, alignment over attention, and never playing the comparison game.
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Marketing leadership
Complexity does not need to be dumbed down, it needs to be made human
Takeaways from The Showoffs debut event in Amsterdam: why human-led storytelling and AI are not in competition, why the first sentence has to earn the next one, and why deep tech needs reasons to care before explanations.
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Reflection
Some rooms change the way you see the world
Ideas, hope and the people making the future feel possible: my experience supporting founders and CEOs at the Hello Tomorrow Global Summit in Amsterdam.
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Monthly newsletter
One email a month. Only what actually matters.
A single letter each month with the new writing, what I am working on and the thinking behind it. Nothing weekly, nothing automated.