Skip to main content
Mirela Curiman

Available full-time · Amsterdam

Senior Global Website Manager: available full-time

11+ years owning websites as commercial products across 90+ markets. Led teams of up to 35 people. Commissioned agencies across 6 continents. Measurable conversion gains.

Start a conversation Read my background
I don’t just build digital experiences. I build the strategies, ecosystems and teams that turn ambition into measurable impact.
— Strategic digital leadership

Case studies

Problem, action, result.

Employed · Global Head of Digital Marketing, Communications & PR

Brand van Egmond

90+

markets served by one multilingual platform

  • Timeline: Oct 2024 to Jul 2025 · 10 months
  • Team: In-house team plus international agency partners
  • Tech stack: WordPress • GA4 • HubSpot • Figma • Jira
Problem
A heritage lighting atelier selling across 90+ markets with fragmented regional messaging and no single owner for the global website.
Action
Took ownership of the global digital roadmap, multilingual content system and press communications, aligning web, PR and brand under one prioritised backlog.
Result
One coherent multilingual web and brand presence across 90+ markets, plus the international press programme for the atelier's 35th anniversary.

Employed · Senior Growth Marketing Manager

Miro

10+

countries in the localised landing page ecosystem

  • Timeline: Jul 2021 to Jul 2022 · 12 months
  • Team: Cross-functional growth, product, design and localisation teams
  • Tech stack: GA4 • Optimizely • Webflow • Figma • Jira
Problem
Product-led growth needed localised, search-optimised entry points beyond English-speaking markets.
Action
Supported SEO-optimised landing page ecosystems and localisation strategies, testing and iterating pages with product and design.
Result
Multi-market growth across 10+ countries through landing pages reaching millions of users.

Volunteer · Campaign volunteer

Amnesty International · Write for Rights 2023

400,000+

letters mobilised for human rights defenders

  • Timeline: Aug 2023 to present
  • Team: Volunteer community across the Netherlands
  • Tech stack: Social media • Canva • Notion
Problem
A global letter-writing campaign that depends on mobilising ordinary people at scale, in a short window.
Action
Contributed to campaign communications and community mobilisation in Amsterdam with inclusive, action-led storytelling.
Result
400,000+ letters mobilised for Write for Rights 2023.

Interactive tool

Try the thinking on your own challenge.

Pick one of seven business challenges and get a short strategic perspective: what might be going wrong, what I would investigate first, which levers I would prioritise, what success looks like, and the KPIs I would measure.

Open the Digital Growth Navigator ~2 minutes · free · no signup required Try the Global vs Local Challenge

Start with your challenge

Seven challenges · one strategic perspective

Technology Stack

Tools I use to own the full website and e-commerce lifecycle

  • Analytics & Data

    • Google Analytics (GA4)
    • Power BI
    • Looker
    • Tableau
    • Data analysis & reporting
    • Funnel & performance tracking

    Turning raw funnel data into weekly decisions leadership can actually act on.

  • Performance Marketing

    • Google Ads
    • Meta Ads
    • LinkedIn Ads
    • User acquisition
    • Paid media strategy
    • Budget optimisation
    • Funnel optimisation

    Allocating paid budgets across markets to the channels that prove incremental growth.

  • CRM & Lifecycle

    • HubSpot
    • Salesforce
    • Microsoft Dynamics 365
    • Marketing automation
    • Customer lifecycle & retention strategies

    Building lifecycle journeys that keep customers returning long after the first purchase.

  • E-Commerce & CMS

    • Shopify
    • Webflow
    • WordPress
    • E-commerce strategy
    • Conversion optimisation
    • Digital storefront management

    Owning the storefront as a commercial product, from roadmap to merchandising.

  • CRO & Experimentation

    • Hotjar
    • Optimizely
    • VWO
    • A/B testing
    • UX optimisation
    • Usability testing
    • Conversion rate optimisation

    Running a steady test cadence so every release is backed by evidence, not opinion.

  • Design & Content

    • Figma
    • Adobe Creative Suite
    • Canva
    • Wireframing
    • Prototyping
    • Visual storytelling

    Prototyping journeys with designers before a single line of code is written.

  • Collaboration & Project Management

    • Notion
    • Jira
    • Asana
    • Agile / Scrum workflows
    • Cross-functional team coordination

    Keeping global and regional teams aligned on one prioritised backlog.

Engagement types

Employed, contracted or volunteer: clearly labelled.

  • Employed

    Brand van Egmond

    Global Head of Digital Marketing, Communications & PR

    10/2024 to 07/2025

  • Employed

    Miro

    Senior Growth Marketing Manager

    07/2021 to 07/2022

  • Employed

    Google

  • Employed

    Klett Kita

    Digital products for parents and children

  • Employed

    Schlütersche Verlag

  • Employed

    Avanade

    IT Project Manager (CRM)

    03/2018 to 08/2018

  • Employed

    Robert Bosch GmbH

    Global Marketing Intern

    07/2017 to 02/2018

  • Volunteer

    Amnesty International

    Activist, Gender Team

    10/2026 to present

  • Volunteer

    Amnesty International

    Campaign volunteer

    08/2023 to present

  • Volunteer

    HerFuture Netherlands

    Ambassador, women in STEM

    09/2026 to present

  • Volunteer

    Stichting Homomonument

    Volunteer, LGBTQIA+ community events

    06/2023 to 10/2024

  • Volunteer

    UNFRAME

    Volunteer, journalist network

  • Volunteer

    Viva con Agua

    Volunteer at HQ, Hamburg

Commerce is where brand, customer experience and business performance come together. Getting that balance right is what makes brands thrive.
— E-commerce & customer experience

FAQ

Senior website and e-commerce roles

More answers in the full FAQ .

I work with brands that actually give a damn, and I build the systems that let their values compound, not just convert. Let’s scale your impact globally.
References available on request

Open to senior global website, e-commerce and digital experience leadership roles

Get in touch