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Global Digital Marketing Leadership
Fractional CMO and end-to-end strategy across acquisition, performance, CRM and CRO — with full P&L ownership across 90+ markets.
Mirela Curiman · Amsterdam · Worldwide
Fractional CMO & global marketing leader.
Global marketing & PR for sustainable brands, NGOs, women-led businesses and queer leaders. 10+ years across 90+ markets, translating values into visibility, growth and lasting cultural impact.
“I grow brands that actually give a damn. Let’s scale your impact globally.”
Currently available
New freelance projects · strategic collaborations · remote consulting · international partnerships — with queer-led, women-led, sustainable, NGO, ethical-startup, activist and wellness communities.
Start a conversationAmnesty InternationalAvanadeBoschAmstaHomomonumentColive FukuokaSharePointMiroBrand van EgmondGoogleMicrosoftAccentureOnventisDevriXVogueSchlütersche VerlagKlett KitaFull Moon GroupViva con AguaMillerntor GalleryAmnesty InternationalAvanadeBoschAmstaHomomonumentColive FukuokaSharePointMiroBrand van EgmondGoogleMicrosoftAccentureOnventisDevriXVogueSchlütersche VerlagKlett KitaFull Moon GroupViva con AguaMillerntor Gallery
Professional summary
A decade leading digital growth for organisations that take meaning seriously.
“I combine creativity, analytics and empathy to grow engaged, diverse and loyal audiences. I create data-informed, human-centered campaigns that connect and convert.”
Senior digital marketing & communications leader with 10+ years of international experience driving scalable, data-led growth for ethical D2C, SaaS and purpose-driven organisations — including Google, Miro, Bosch, Brand van Egmond and Amnesty International.
My background blends software engineering, UX and senior marketing leadership. I translate complex business objectives into clear, scalable execution strategies, align cross-functional teams, and drive measurable impact through data-driven decision-making and experimentation.
- 10+
Years of international leadership
- 90+
Markets activated
- 300%
Organic community growth in 6 months
- €2M+
Annual digital budgets stewarded
What I do
Senior, cross-functional digital leadership — flexibly engaged.
02
Social Media Strategy
Brand voice, channel architecture and editorial calendars built for credibility, community and long-term reputation — not vanity metrics.
03
Social Media Management
Calm, consistent day-to-day stewardship of LinkedIn, Instagram and emerging platforms — with inclusive, on-brand storytelling.
04
Social Media Campaigns
Integrated organic + paid campaigns for product launches, advocacy moments and cultural milestones — measurable, on-brand, on-purpose.
05
SEA — Search Engine Advertising
Google Ads, Bing and YouTube paid search — multilingual keyword strategy, lean budgets, transparent attribution.
06
SEO, Web & Content Systems
Multilingual UX, international SEO, CRO and content systems built to compound — organic that grows for years.
07
PR & Communications
Editorial-grade brand storytelling and global press relations — Forbes, Vogue, Business Insider, TechCrunch, SPIEGEL.
08
Inclusive Brand & Storytelling
Voice, narrative and creative direction for queer-led, women-led, sustainability-driven and human-rights organisations.
09
Responsible AI & Marketing Systems
Calm, ethical AI integration into content, automation and analytics — augmenting craft, never replacing the human in it.
“The future belongs to brands that lead with purpose. I work with leaders who are brave enough to care publicly.”
Core values
Marketing with purpose.
From a first-generation migrant woman fascinated by technology to a senior global marketing leader shaping digital futures — each challenge became a catalyst for growth and purpose.
These values shape how I lead teams, communicate brand purpose, and design marketing ecosystems that are both profitable and meaningful.
Explore the full value systemCuriosity
Lifelong learning fuels innovation and keeps me at the frontier of change.
Empathy
Every campaign starts with understanding real people and their real needs.
Justice
I stand for equality, inclusion, diversity and ethical communication.
Smartness
Combining creativity with data for strategic clarity and measurable outcomes.
Love for Technology
Using innovation to empower humans, not replace them.
Humans & Nature
Striving for sustainability and balance in everything I help build.
Who I partner with
Sustainability visionaries. Human-rights defenders. Women and queer leaders.
Together we build digital practices that are inclusive by design, climate-conscious by default, and globally credible by craft.
- Queer-led businesses & LGBTQIA+ visibility
- Sustainable & climate-positive brands
- Women-led organisations
- Human rights & social impact
- Ethical SaaS & conscious startups
- Wellness, yoga & community-led practices
“Visibility means nothing without values. I help visionary leaders translate values into visibility.”
Let's begin
Let's create meaningful digital impact together.
Free 30-minute intro call. No pitch. Just a calm, honest conversation about where you are, where you're going, and whether we're the right partners to build it together.