Question 1

What does a Fractional CMO in Amsterdam actually do?

Accepted Answer

A Fractional CMO is a senior marketing leader engaged part-time — typically 1–3 days per week — to own the marketing strategy, channel mix, hiring plan and reporting cadence of a company that isn't ready for a full-time CMO. For Amsterdam scale-ups, NGOs and purpose-driven brands, this means clear positioning, an integrated growth roadmap across SEO, paid, content, lifecycle and PR, and weekly executive-level decision-making — without the full-time salary load.

Question 2

How is a Fractional CMO engagement scoped?

Accepted Answer

Every engagement is scoped on a free 30-minute intro call — days per week, duration, in-house team size and whether paid-media budget management is included are all tailored to the moment your organisation is in. Transparent, no surprises.

Question 3

How quickly can a Fractional CMO start?

Accepted Answer

Most engagements start within 2–3 weeks. The first 30 days are diagnostic and structural — audits, stakeholder interviews, channel/funnel review, hiring map. Tactical execution and KPIs land in days 30–90.

Question 4

Do you only work with Amsterdam companies?

Accepted Answer

I'm based in Amsterdam, with on-site availability across the Randstad, but the practice is genuinely global — clients have spanned 90+ markets. Most engagements are remote-first with a monthly on-site day for Amsterdam-based teams.

Question 5

What's the difference between a Fractional CMO and a marketing consultant?

Accepted Answer

A consultant typically delivers a recommendation and leaves. A Fractional CMO embeds in your leadership team, owns the outcome, runs your marketers and reports to your board. The accountability model is the meaningful difference.

Question 6

Who do you typically work with?

Accepted Answer

I partner with sustainable brands, NGOs, women-led businesses, queer leaders and purpose-driven organizations looking to grow with integrity, visibility and long-term strategic impact.

Question 7

What services do you offer?

Accepted Answer

I provide Fractional CMO leadership, global marketing strategy, digital communications, PR strategy, SEO and performance marketing, brand positioning, thought leadership support and ethical growth consulting.

Question 8

Do you work with companies globally?

Accepted Answer

Yes. I work remotely with organizations and founders across Europe, North America, Latin America and internationally.

Question 9

What does working together typically look like?

Accepted Answer

Every collaboration starts with understanding your mission, goals, audience and growth challenges. From there, I create a strategic roadmap aligned with both business performance and long-term brand integrity.

Question 10

Do you only focus on branding or also performance marketing?

Accepted Answer

Both. My background spans performance marketing, SEO, automation, digital communications, growth strategy and brand positioning. The strongest brands combine emotional resonance with measurable business outcomes.

Question 11

Can you support internal teams?

Accepted Answer

Absolutely. I often collaborate with in-house teams, leadership groups, agencies and cross-functional departments to align strategy, execution and communications.

Fractional CMO, Amsterdam.
Senior marketing leadership — 1 to 3 days a week.

A full marketing leadership function — without a full-time hire.

Built for Amsterdam teams that take meaning seriously.

Series A–B scale-ups

Sustainable & climate brands

NGOs & social-impact orgs

Women-led & queer-led businesses

A 90-day path from discovery to delivery.

Discover (weeks 1–4)

Decide (weeks 4–8)

Deliver (weeks 8+)

A decade of senior, international, ethical leadership.

Costs, scope, timelines and what makes this practice different.

Ready to talk about your next chapter?

Fractional CMO, Amsterdam.Senior marketing leadership — 1 to 3 days a week.