Mirela Curiman

Services

Senior, ethical, international digital leadership — engaged flexibly.

Fractional, project-based or full-time — tailored to ethical startups, NGOs, sustainable brands and high-growth international organisations. One senior point of contact, every time.

Growth and integrity are not opposites. Purpose is powerful when paired with precision.

Based in Amsterdam? See the dedicated Fractional CMO Amsterdam page for scope and a 90-day path.

01

Global Digital Marketing Leadership

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International marketing strategies across 90+ markets, with full P&L responsibility, multi-channel budgets and high-performing remote teams.
  • International marketing strategy
  • Annual budget ownership
  • Global team building
  • C-level stakeholder management
  • Top-tier influencer & KOL partnerships

02

Social Media Strategy

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Brand voice, channel architecture, audience research and editorial calendars — built for credibility, community and long-term reputation.
  • Channel & platform strategy
  • Audience & cultural research
  • Editorial pillars and tone of voice
  • Community frameworks
  • Measurement & KPI design

03

Social Media Management

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Calm, consistent day-to-day stewardship of LinkedIn, Instagram and emerging platforms — with inclusive, on-brand storytelling.
  • Content production & curation
  • Community engagement
  • Crisis & reputation care
  • Creator collaboration management
  • Reporting & monthly reviews

04

Social Media Campaigns

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Integrated organic + paid social campaigns for product launches, advocacy moments and cultural milestones — measurable, on-brand, on-purpose.
  • Always-on & launch campaigns
  • Influencer & creator activation
  • Multilingual creative direction
  • Paid social on Meta, LinkedIn, TikTok, YouTube
  • Post-campaign learning loops

05

SEA — Search Engine Advertising

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Google Ads, Bing and YouTube paid search — multilingual keyword strategy, lean budgets, transparent attribution.
  • Multilingual keyword strategy
  • Search, Performance Max, Demand Gen
  • Conversion tracking & GA4
  • Bid & budget governance
  • Landing-page CRO partnership

06

Website Optimisation, SEO & Content

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Multilingual UX, conversion and content systems built around honest customer journeys — for organisations like Onventis, Miro and Brand van Egmond.
  • Multilingual UX & CRO
  • Localised content systems
  • International SEO (Ahrefs, SEMrush, GA4)
  • Editorial content strategy
  • Cross-channel storytelling

07

PR & Communications

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Strategic communications and global media relations for organisations that lead with values and craft.
  • Global PR across 90+ countries
  • Tier-1 press partnerships
  • Executive positioning & thought leadership
  • Reputation & messaging strategy
  • Strategic publication partnerships

08

Cross-functional Agile Leadership

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Marketing, product, data, engineering and C-level — aligned into one growth engine, drawing on my IT project management background.
  • Cross-functional alignment
  • Structured accountability frameworks
  • Rapid, data-led decision culture
  • Lightweight tooling that removes friction
  • Especially transformative for startups & NGOs

09

Inclusive Brand & Storytelling

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Voice, narrative and creative direction for queer-led, women-led and human-rights organisations — storytelling as both ethics and craft.
  • Inclusive brand communication
  • Editorial systems & tone of voice
  • Community-powered growth
  • LGBTQIA+ visibility
  • Cultural intelligence across languages

10

Responsible AI & Marketing Systems

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Calm, ethical integration of AI across content, automation and analytics — augmenting craft, never replacing it.
  • AI-assisted content systems
  • Workflow & marketing automation
  • Prompt strategy & guardrails
  • Ethical AI integration
  • Future-ready ecosystems

11

Audit, Strategy & Roadmaps

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Standalone strategic engagements: comprehensive audits, 12-month growth roadmaps and quarterly executive reviews.
  • Digital, brand & UX audit
  • Competitor & market research
  • OKRs and KPI dashboards
  • 12-month growth roadmap
  • Quarterly review & end-of-year growth map

Collaboration structure

Executive-level support — shaped around the moment you're in.

Every partnership begins with a strategic roadmap, defined performance principles and a co-created KPI dashboard. Investment is discussed transparently after we understand the scope, ambition and timeline together.

Strategy is care made operational.

  • Audit & Discovery

    A focused, comprehensive review of your digital, brand and UX ecosystem with an actionable initial roadmap.

  • Project-based Engagement

    Defined scope and outcome — typically 4–8 weeks. Ideal for launches, rebrands, audits, campaign sprints or migrations.

  • Fractional Senior Strategist

    Senior leadership embedded part-time over several months — strategy, execution oversight and team mentorship.

  • Full-time Strategic Lead (Europe)

    Exclusive senior leadership role within your organisation — relocation, remote and hybrid welcome.

What this partnership unlocks

  • High-impact strategy across brand, content, PR & digital growth
  • Direct access to senior expertise (not junior teams)
  • Priority execution and fast implementation
  • Transparent KPIs & performance dashboards
  • Multi-disciplinary expertise across marketing, product, UX, data and leadership

What you also get

  • Fluency in German and English, with global collaboration across multicultural teams
  • A network of senior specialists across Europe, the Americas and Asia
  • Global experience: NGOs, startups, CEOs, creators, sustainability leaders
  • Senior IT project management discipline applied to marketing
  • An empathetic, inclusive leadership style your team will actually enjoy

Services FAQ

Quick answers about the work and how we'd partner.

More on process, ethics, languages and legal in the full FAQ.

Great brands don't manipulate attention. They earn trust.

Not sure what you need yet?

Bring the situation. We'll define the scope together in a free intro call.

Book a 30-minute call →Read the full FAQSee selected work