Interactive tool
The Digital Growth Navigator
Choose the challenge that sounds most like yours. You'll get a short strategic perspective on how I would approach it — from diagnosis to the KPIs that prove progress.
Select a business challenge
Your challenge
“My website isn't converting.”
01
What might be going wrong?
- Traffic and intent are mismatched — campaigns attract visitors the page was never built for.
- The value proposition is unclear within the first five seconds.
- Friction in forms, checkout or page speed silently kills momentum.
02
What I would investigate first
- Funnel analytics by source, device and market to find where drop-off concentrates.
- Session recordings and heatmaps on the top five landing pages.
- Core Web Vitals and tracking integrity — is the data even right?
03
Strategic levers I would prioritise
- Message-match between ads, landing pages and offers.
- A structured A/B testing roadmap prioritised by impact and effort.
- Performance and UX fixes on the highest-traffic templates first.
04
What success looks like
A measurable lift in conversion within one or two quarters, driven by a repeatable testing culture rather than one-off redesigns.
05
KPIs I would measure
Conversion rate by segmentFunnel step drop-offCore Web Vitals (LCP, INP, CLS)Test velocity and win rate
Every business is different. This is a starting perspective, not a diagnosis — the real answers come from your data and your people.