Interactive tool
The Digital Growth Navigator
Choose the challenge that sounds most like yours. You'll get a short strategic perspective on how I would approach it — from diagnosis to the KPIs that prove progress.
Select a business challenge
Your challenge
“Our ecommerce growth has stalled.”
01
What might be going wrong?
- Acquisition costs are rising while retention is under-invested.
- Assortment, pricing and merchandising aren't localised to market demand.
- The platform has become a bottleneck for speed and experimentation.
02
What I would investigate first
- Cohort analysis: new vs. returning revenue, CLV and repeat purchase rate.
- Category and market performance against margin, not just revenue.
- Product data quality (PIM/DAM) and on-site search behaviour.
03
Strategic levers I would prioritise
- CRM and lifecycle automation to grow customer lifetime value.
- Merchandising, search and personalisation driven by data.
- A clear ecommerce roadmap that aligns tech, brand and commercial teams.
04
What success looks like
Profitable growth that comes increasingly from loyal customers, with a platform that lets the team launch and test faster.
05
KPIs I would measure
Revenue and contribution marginCustomer lifetime value (CLV) vs. CACRepeat purchase rateAverage order value
Every business is different. This is a starting perspective, not a diagnosis — the real answers come from your data and your people.