Interactive tool
The Digital Growth Navigator
Choose the challenge that sounds most like yours. You'll get a short strategic perspective on how I would approach it — from diagnosis to the KPIs that prove progress.
Select a business challenge
Your challenge
“Our agency partnerships aren't delivering.”
01
What might be going wrong?
- Briefs and mandates are vague, so agencies optimise for output, not outcomes.
- Too many partners with overlapping scopes and no single owner.
- Performance is reviewed reactively instead of through a steady rhythm.
02
What I would investigate first
- Current scopes of work, SLAs, spend and actual delivered value.
- How briefs are written and how decisions flow between teams.
- Which capabilities should sit in-house versus with partners.
03
Strategic levers I would prioritise
- Clear mandates, KPIs and SLAs tied to business objectives.
- Partner ecosystem consolidation and a regular performance review cadence.
- Knowledge transfer to build internal capability and reduce dependency.
04
What success looks like
Fewer, stronger partners who are accountable for outcomes, with better value for money and a more capable internal team.
05
KPIs I would measure
Return on agency investmentOn-time, on-budget delivery rateSLA adherenceInternal capability growth
Every business is different. This is a starting perspective, not a diagnosis — the real answers come from your data and your people.