The Global vs Local Challenge

0 / 5 decisions made

1. Decision 01

   One global platform or local platforms?

   GlobalOne platform, one codebase, identical everywhereHybridOne global platform with configurable local layersLocalEach market runs its own platform

2. Decision 02

   Centralised or local content ownership?

   GlobalA central team writes and publishes everythingHybridGlobal creates the core, markets adapt and own relevanceLocalEvery market creates its own content

3. Decision 03

   Global brand consistency or local flexibility?

   GlobalStrict global guidelines, no deviationHybridNon-negotiable core with defined freedom zonesLocalMarkets interpret the brand freely

4. Decision 04

   Centralised agency management or local partners?

   GlobalOne global agency roster managed centrallyHybridGlobal lead partners plus vetted local specialistsLocalEvery market picks its own agencies

5. Decision 05

   Standardised KPIs or market-specific targets?

   GlobalSame KPIs and targets for every marketHybridShared KPI framework, targets set by market maturityLocalEach market defines its own success

Try the Digital Growth Navigator →