Mirela Curiman

Selected work & references

From corporations to purpose — a journey toward people-centered, impact-driven work.

“I build marketing ecosystems rooted in trust, culture, and impact — for the leaders brave enough to care publicly.”

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Featured collaborations

  • Amnesty International
  • Avanade
  • Bosch
  • Amsta · Homomonument
  • Colive Fukuoka
  • SharePoint
  • Miro
  • Brand van Egmond

Campaign · Inclusive storytelling · Community

Mobilising hundreds of thousands of people in defence of human rights

Amnesty International — Write for Rights 2023

400K+

letters mobilised in advocacy of human rights defenders worldwide

Global Head of Digital · PR · E-commerce

Global digital, PR and brand engine for one of Europe's most acclaimed lighting houses

Brand van Egmond

90+

Expansion across international markets through strategic multilingual digital marketing and global brand positioning

Senior Growth · International SEO · Localisation

Multi-market growth across 10+ countries — product-led, SEO-led, conversion-led

Miro

Global

Supporting SEO-optimised landing page ecosystems and localisation strategies impacting millions of global users

Web strategy · UX · International e-commerce

A multilingual digital home for a heritage brand — architecture, UX and content systems

Brand van Egmond × DevriX

Strategic

The strategic partnership between DevriX and Brand van Egmond focused on multilingual UX, SEO, and scalable digital experiences

IT Project Management · CRM · Microsoft Dynamics 365

Enterprise CRM and digital workplace transformation across global teams

Avanade & SharePoint

Enterprise

Implementation of Microsoft Dynamics 365 and SharePoint-led collaboration ecosystems for international enterprise clients

Global Marketing · Coordination · Localisation

Global marketing campaign coordination across multiple international markets

Bosch

Global

Cross-market coordination across multilingual campaigns within one of the world's most respected engineering brands

Community · Allyship · Inclusive engagement

Inclusive community programmes and LGBTQIA+ visibility in Amsterdam

Amsta · Stichting Homomonument

Community

Volunteer-led contribution to inclusive engagement, well-being and queer visibility programmes in Amsterdam

Community · Speaker · Cultural intelligence

International digital nomad community building between Europe and Japan

Colive Fukuoka

EU↔JP

Speaker and collaborator at the Fukuoka Digital Nomad Summit (2025), bridging European and Japanese creative communities

Digital marketing · Event communications

Cultural events that turn art and music into clean water for communities worldwide

Viva con Agua · Millerntor Gallery

Global

Campaigns alongside international artists championing water as a human right

References

A decade of trust — across global tech, media, NGOs and culture.

Global corporations & technology

  • Google
  • Miro
  • Microsoft
  • Avanade
  • Accenture
  • Bosch
  • Onventis
  • DevriX
  • SharePoint

Media & publishing

  • Vogue
  • Schlütersche Verlagsgesellschaft
  • Klett Kita
  • Full Moon Group
  • Forbes (PR)
  • Business Insider (PR)
  • TechCrunch (PR)
  • SPIEGEL Online (PR)

Non-profit & social impact

  • Amnesty International
  • Viva con Agua Sankt Pauli
  • AMSTA
  • Stichting Homomonument

Fashion, art & festivals

  • Brand van Egmond
  • Colive Fukuoka
  • Millerntor Gallery
  • M.Stories

Roadmap

How I work — a long-term partnership, not a sprint.

I bring not only strategy, but the operational systems and leadership experience to keep teams empowered, connected, and moving forward with confidence.

  1. Phase 01 · Weeks 1–3

    Audit & Discovery

    Comprehensive audit of digital channels, brand voice, UX and competitors. Identify growth opportunities and key pain points. Present initial findings and quick-win recommendations.

  2. Phase 02 · Month 1–3

    Strategy & Setup

    Define OKRs and success metrics aligned with business goals. Build the 12-month growth roadmap and content calendar. Launch initial campaigns, test messaging, gather performance feedback.

  3. Phase 03 · Month 4–6

    Growth & Optimisation

    Scale campaigns and organic reach. Refine creative, targeting and automation based on performance data. Celebrate milestones and optimise for the next sprint.

  4. Phase 04 · Month 7–12

    Expansion & Sustainability

    Expand or outsource team capacity as needed. Conduct quarterly reviews — wins, learnings, new goals. Deliver an end-of-year growth map with strategic insights for the next cycle.

Could your organisation be the next chapter?

Many engagements are confidential — full strategy decks, references and case-study details are available on request.

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